We Heard You, and Are Discontinuing Sales of Milkscreen Assessment
As a mom owned and operated company our goal is to help women continue breastfeeding and Milkscreen Assessment was designed solely with this purpose in mind. However, due to recent feedback and the misperceptions surrounding this product, we have decided to discontinue Milkscreen Assessment sales indefinitely and have told our retailers to also stop selling the product. While you may not agree with the testing collection method we hope you will take the opportunity to understand how and why the product was developed. We care that people who support breastfeeding as we do understand our intentions: to reduce the number of moms who quit breastfeeding by providing encouragement and reassurance through this test.
Why Milkscreen Assessment was Created
According to the Pediatrics: Official Journal of the American Academy of Pediatrics’ article “Why Mothers Stop Breastfeeding: Mothers’ Self-reported Reasons for Stopping During the First Year,” the perception of inadequate breast milk supply was cited as 1 of the top 3 reasons mothers stop breastfeeding regardless of weaning age (43.5%–55.6%). Milkscreen Assessment was designed to give mom a tool to better determine milk production and encourage continued breastfeeding. For most (~93%), the test reassures mom she is making enough milk and to keep up the good work. If the test shows production is low, mom is reassured that production can be increased and is referred to a breastfeeding professional in hopes of preventing early weaning or unnecessary supplementation.
Technical Basis of Milkscreen Assessment
Developed by medical and breastfeeding experts, the test is based on a peer reviewed, published scientific study which uses pumping as the collection method. Though breast milk volume generated from pumping can be different than that generated from feeding at the breast, this process provides a reasonable estimate of mom’s daily production. In addition to milk collection, the test asks mom approximately 30 questions about her breastfeeding habits as well as baby’s weight gain. All of this information is used to generate a personalized report, which identifies any breastfeeding issues and gives suggestions on overcoming them, which always includes a referral to a breastfeeding professional. Our goal was to reassure mothers who have a normal or even high supply, and to provide encouragement, support, and direction to those who have low supply.
Again we have discontinued sales indefinitely and have asked our retailers to stop selling as well.